Saturday, December 24, 2011

BOSE Acoustimass 10 Series III -Silver - Speaker System

!9#:BOSE Acoustimass 10 Series III -Silver - Speaker System

Brand : Bose
Rate :
Price :
Post Date : Dec 24, 2011 16:52:31
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Bose' AcoustiMass 10-III provides a matched system for exceptional home-theater performance, an experience that is so superb that you may prefer watching all your videos at home. It consists of six speaker modules: One low-profile AcoustiMass SubWoofer module (with three 5.25" woofers) for authentic bass frequencies that add a depth of dimension that is clearly rich without being muddy; Five tiny Satellite modules (each with two 2.5" drivers) deliver sonorously accurate and realistic mid-range and high frequencies to all 5 home theater channels (Front Left/Right/Center; Rear Left/Right)

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Tuesday, December 6, 2011

Bose Acoustimass 5 - Speaker System, ideal for stereo or home theater use - Black

!9#: Bose Acoustimass 5 - Speaker System, ideal for stereo or home theater use - Black

Brand : Bose | Rate : | Price : $359.00
Post Date : Dec 07, 2011 03:42:54 | Usually ships in 24 hours

The Acoustimass® 5 speaker system delivers the ear-pleasing music of a symphonyor the dramatic effects of your favorite movie. The Acoustimass module produces low notes without audible distortion and can be hidden behind furniture. Rich, full music and movie sound appear to come from the small cube speakers, rather than the Acoustimass module, hidden out of view. Two Direct/Reflecting® cube speaker arrays deliver the warmth and emotion of string and wind instruments. Those sounds are lifelike and spacious thanks to Direct/Reflecting® speaker technology. With a blend of reflected and direct sound, this innovative Bose® technology recreates the way sound reaches your ears during a live performance. You experience the richness of your favorite music, from almost anywhere in the room. Connect this speaker system to the rear channel outputs of your home theater equipment, and enjoy the same superb sound quality from your movies as you do from your music. You can mount the cube speaker arrays to your walls, or display them on attractive stands with our line of accessories.

  • Versatile bookshelf speakers for music and movies in smaller rooms
  • Direct/Reflecting® speaker technology
  • Stereo Everywhere® speaker performance

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Friday, November 4, 2011

Hip Resurfacing Advanced Training Course For Surgeons - Overview From a Patient's Perspective

!9# Hip Resurfacing Advanced Training Course For Surgeons - Overview From a Patient's Perspective

It was very interesting to watch the doctors present from the doctors perspective but it is quite different coming from our side. When we look at it as OUR bodies they are cutting open, it changes the whole view. The following is my view as a patient. Vicky

This overview of the conference I attended in Belgium, June 25 - 28, 2008 are notes that I took during the presentations and sessions as well as my own personal opinions and thoughts on the subject. It is in no way scientific data. To summarize the conference in two sentences, I will quote Mr. McMinn, one of the inventors of the BHR (Birmingham Hip Resurfacing device):Bad results of Resurfacings are the result of badly done Resurfacing - Derek McMinn Also I will quote Dr. Koen DeSmet a surgeon that has done more hip resurfacings than the majority of surgeons in the world. A WELL DONE resurfacing works well, but is TECHNICALLY DIFFICULT. - Koen DeSmet McMinns quote was mentioned on several occasions throughout the conference and mainly has to do with the technical difficulty of resurfacing in general. It was clear to me again after attending my third orthopedic conference that the above statement is SO true and was reinforced in several of the sessions during this conference. It appears the many problems that exist today with resurfacings have to do with the surgeon and technique. As with Real Estate the three important factors being location, location, location, with hip resurfacing it is experience, experience, experience AND I will add to that SKILL.

My thoughts: I know many newer patients that post on the Yahoo Surface Hippy Message board and choose to go to newer surgeons or end up having no choice due to financial matters or insurance limitations get upset by those of us that keep repeating the importance of picking a surgeon with experience. I wish these patients would just understand that many of us take hours out of our every day lives to HELP people. Misguiding someone to a newer inexperienced surgeon is NOT my definition of helping someone. When the question is asked, well then, who will be in a doctors first 100? I will tell you who, those that do not care to take the time to research alternatives. Those like the guy I ran into that was scheduled for a THR and when I told him about resurfacing his response was that his doctor did not do them and he trusted his doctor. The gal that posted a week or so ago saying she was having a THR in a few days and wanted to talk to others that had been through it. I emailed her offline and no matter what I told her, she was not going to postpone her surgery that Monday, she was just going to let her surgeon give her a THR. A surgeon that never even told her what resurfacing even was and she was in her 30s! Well those are the patients that can end up being in a doctors first 100, the ones that go into a doctors office and just will listen to what they are told and end up with what they get. Like the poor woman many of us met at De Smets brunch in SF. She could barely walk with crutches because the Hemi-prosthesis with a large femoral stem device her doctor had placed inside her, De Smet flat out told her he would never use a device like that on anyone unless it was a woman in her late 90s that he knew was going to be wheelchair bound anyway and had very few years left to live. This woman was in her 40s and was there to get a consult with De Smet. Last I heard, she is going to go back to the same doctor that did that to her in the first place to fix it, if you can believe that!As far as I am concerned, those that take the time to seek out information and find their way to the surface hippy message board or the referenced web site or email me offline for help, well they deserve to know the truth. Not MY truth but the truth even all of the top surgeons speak. There IS a learning curve with hip resurfacing. HRA is a very different procedure than a THR, completely different. Now onto what I learned at the conference and my notes. Dr. Amstutz - Technique - Crucial Overall the majority of the problems found in hip resurfacing are surgeon related. Cup malpositioning, femoral component placement off, can cause impingement, neck fractures, femoral neck thinning

Contraindications for hip resurfacing

Age - Some doctors are still using age as a possible contraindication. It appears the more experience a surgeon has, the more open they are to taking cases for older patients, some doctors will look only at a patients bone density - quality and not worry about age.Dr. Amstutz takes much older patients more and more now. He is of the firm belief that eventually hip resurfacing will always be a first choice for any patient unless the condition of the patient warrants otherwise.Dr. Amstutz began hip resurfacing 35 years ago and in 1987 he started with large diameter heads. He has done some patients that maybe should not get resurfaced but if they request it, he will tell them the risks and possibly still do it.My own personal opinion - I was extremely impressed with Dr. Schmalzried, we spent a lot of time talking and debating the THR vs. Resurfacing issue. Overall I thought he added a lot to the whole conference and the sessions that he moderated, I felt he brought a nice balance to what could have turned into heated debates, where he was able to bring the panels to some form of agreement in a way that arrived at a conclusion for the surgeons that were there to learn to allow them to take something away from that session and learn from it. Regarding my personal conversations with Dr. S, I definitely agree with him to a certain point, in that certain patients, THRs will be a better option and solution for them. There are three cases in particular that come to my mind. A friend that I received permission from to post her pictures from her surgery,

To see photos of one patient (very graphic on the referenced website by clicking on Stories-43 year old female patient..) I must warn you, the photos are extremely graphic images of live surgery.

To show just how bad her bone quality was and how advanced her AVN had become in such a short period of time. Her femur literally fell apart like chalk during her surgery. There was just no way she was going to get a BHR or even a BMHR, a large MoM THR was her only option. She will indeed be very happy with it. Another case is the gal that posted on the Yahoo Message board a couple of months ago that woke up hysterically when she found out she ended up with a THR because she felt it was the end of her world as she knew it. Another young patient in his early thirties contacted me offline and I emailed his x-rays to three doctors for their evaluations. One top doctor recommended THRs due to the patient's anatomy as well as several deformities in both his hips. Another top doc thought maybe a 50/50 chance for resurfacing on one side but a definite THR on the other. His comment was that it does not make sense to give a patient a HRA if it does not restore the patient's anatomy. The third doctor also a top doctor said he would do his best to preserve the patients bone stock due to his very young age, but since it was such an extremely difficult case, he could not say until he got inside for sure what would be the best for the patient. One thing I have learned out of my past 3+ years of experience posting on this board and speaking to probably close to 1000 patients and many top surgeons is that we as a group have such a passion for hip resurfacing as in many ways we should BUT, we need to keep in mind that it is not a one size fits all solution.

One Industry professional, Martyn, made a point that there should be a device for each individual patient, and that device should be the best solution for them. Whether it be an HRA a device similar to a BMHR or a THR. The part that I disagree with when it came to my debate/discussion with Schmalzried is that my belief is similar to Amstutz which is the same as De Smet, Bose, Su, McMinn, Treacy (I believe it is anyway) that each individual patient should be treated as that, a unique individual and evaluated on what their anatomy, bone quality activity level, etc. is. A doctor should not say all women over 55, immediately turn down and without even looking at the x-rays say a THR would be the better option that I strongly disagree with. So to summarize, I have a whole new level of respect for Dr. Thomas Schmalzried after spending a considerable amount of time speaking with him. I agree with him on many things he says but the one area that we will need to agree to disagree is where that line is drawn as to which patients should be resurfaced and which ones should not. He is an excellent surgeon, I have no doubt about that as well as his dedication to providing his patients with the best possible care and outcome, but if you have a difficult case or are a female over age 55, I would think about going to a different doctor. If you are a female under 55, a healthy active male in his 40s with a straight case of OA, then by all means Dr. S would make an excellent choice." Correction here - I received an email from Dr. Schmalzried that states his position is as follows on July 16, 2008

I have resurfaced women in their 60s and men in their 70s. Age is not the salient criteria - but a surrogate for bone density and life expectancy on a population basis. Each patient has to be evaluated individually to assess the benefit-to-risk ratio of resurfacing v. THR for them. - Thomas P. Schmalzried, M.D.

On the subject of Learning Curves

The really experienced surgeons all admitted that they are STILL learning today. Dr. Amstutz, Dr. De Smet, Dr. OHara, all have done well over 1000 hip resurfacings and they all agree that the learning curve continues. Amstutz made the comment that NO two femoral heads are the same.

This technology is still in its infant stages and they are still perfecting the devices, the instrumentation, the placement of the cups, the angles of the components, the soft tissue preservation methods, the incision sizes, the anesthesia, the rehab protocols. Some mentioned that the newer doctors do have the advantage of learning from doctors that have gone before them to avoid the same mistakes. I agree to some point, but even though they KNOW what causes notching of the femoral neck, why is it that some newer doctors still notch? It is inevitable that the first few times they do something, even though they know to avoid certain things, until they get the hang of it, they WILL make mistakes. Even some of the greats today will still make mistakes now and then, after all, they are only human. But the odds are, the more experience a doctor has, the less mistakes he will make. Again, Dr. Su in his video interview near the end explains the learning curve in stages really well. Go to Dr. Sus video interview to where the clock says around 3 minutes near the end on the referenced website under Doctors - Video Interviews.

Instrumentation was discussed and it looks like many of the companies are coming out with better and better instrumentation. With some of the designs it makes it nearly impossible for a doctor to notch a neck due to the way the instrumentation is designed to guide the doctor in placement of the pin and find the exact center of the femoral neck.

Approaches were discussed and again there is disagreement among the surgeons as to which approach is better, the conclusion was the approach that works the best for the doctor to get the best results that doctor can get for his patient is the best approach to be used by that doctor. Dr. De Smet said during his live surgery via video feed that he hated seeing patients of his coming in a year or two post op limping badly with a well placed prosthesis due to having had an antero lateral approach and damage to the gluteus medius muscle.

Neck capsule preservation, during De Smets live surgery he stressed the importance of NOT cutting through the capsule, just release it to save vascularity. Doctors that remove the soft tissue will see more neck notching. It was interesting to see that many of the doctors on the panel DID remove either the entire neck capsule or a large portion of it. Hopefully they will learn after this course the importance of preserving the neck capsule.

Metal Ions

Jury is still out on this subject. Pat Campbell is now independently doing implant retrieval studies. I believe any patient that is diagnosed with metal allergies as the cause of pain or ALVAL should insist that their doctor send their removed device to Pats lab for a full study to find out for sure if that was indeed the reason for failure. My concern is that there will be doctors that have poorly placed devices that are causing impingement and higher metal wear and then turning around and blaming it on metal allergies when it could be a reaction to high metal wear due to the malpositioned implant. It is easier to blame it on the patient than it is to accept the idea that the surgeon misplaced the device or notched the neck and the bone under the cap has collapsed as a result and it has nothing to do with metal allergies.

They do have lymphocyte tests now but they are rare to find. Not sure what they will prove. I have personally volunteered myself as a case study since I have extreme metal sensitivity and have had my BHR now for over 3 years, so I am now past the 2 year danger zone for ALVAL to show up.

As far as metal ions on women of child bearing age, both Amstutz and De Smet agree on the fact that it should not be an issue for women of child bearing age where many doctors will not implant MoM (Metal on Metal) resurfacings. The question is, are poly debris really any better for an unborn fetus?

Amstutz has had no evidence and has had patients with high levels of metal sensitivity with no problems showing up at all. Very important issue to keep in mind that there are TWO parts to the metal ions discussion.

Wear related problem (Metallosis) is very different than metal sensitivity. (Hypersensitivity, Inflammatory lymphocytes)

They have found that activity has NO correlation to metal ions.

Problems with HRA

· Impingement

· Socket problems

The following was a slide regarding the conclusions drawn on metal ions.

Conclusions

· Significant differences between current generation resurfacing devices

· Those differences are less important compared to the extreme high levels due to malpositioning of components

· Some patients have elevated ion levels preoperatively for unknown reason

· No correlation between ion levels and activity

· Correct positioning of components is crucial Acetabuler Malposition Early problems - dislocation, Later problems Impingement

Lessons to be learned

Component misalignment leads to increased - even dramatic - wear

Not a gradual but a step increase

Positioning of implants (inclination, anteversion, relative positioning)

Very early failures: head

Later failures: cup (wear) Bursae

Painful Resurfacing - Dr. Schmalzried lead this panel discussion and started it off by saying, folks this looks like we have very bad news here. From what he heard during the discussions, the biggest problem with resurfacings was a surgeon problem. It was all technical in nature. So again, back to McMinns quote and back to what I and many others on the board like Alan Ray, Chris Saunders and I say over and over again, EXPERIENCE. The more experienced a surgeon is the better your chances of a successful resurfacing that will last you a lifetime with no problems of impingement or long term pain issues like ongoing groin pain, etc.

Devices

There are a lot of different devices out there, each has its pluses and minuses. Apparently the Conserve Plus, the Durom and the ASR device have stems proportionate to the device size. With the BHR the stem is the same exact size no matter what size the component is. The smaller the femoral neck the smaller the stem needs to be for proper stress shielding. With a component size smaller than a 42 which is what I have, a BHR should not be used. So a 40 or a 38 should always be used with one of the other devices due to the stem size of the BHR. From what I understand the C+ device has not been available in India therefore Dr. Bose uses the ASR in these cases. Dr. De Smet chooses to use various different devices. He believes the best resurfacing devices out there right now are the BHR and the C+. You will see his explanation in his latest video interview that I did with him in Belgium. See the referenced website under Doctors>Video Interviews. The Wright C+ with its A class material that has recently been patented appears to have the lowest metal wear of all the implants available out there. Please watch Dr. Amstutz video interview for more information about the C+ device. The stem also is smaller than the BHR stem and therefore it will work better in smaller boned patients. Or patients that have a narrower femoral neck sizes.

De Smets live surgery

He keeps the patients blood pressure usually around 60 - 65. There are so many steps he takes to make sure the patient gains the correct anatomy. Measuring, re-measuring, angles, depths, placement, amounts removed to maintain equal leg lengths, neutral position of guide pin. Heterotopic ossification prevention, placing protective cloth to protect the tissue from bone fragments, believe it or not, not all doctors do that, just watch some of the live video surgeries available online for viewing and you will see the difference between sloppy and exceptional work. Removing osteophytes, if you do not remove them, the patient will impinge. So some of you patients complaining of pain might have had osteophytes that the doctor left in you. Again, the importance of picking an experienced surgeon for this. De Smet has revised around 63-65 malpositioned resurfacings done by other doctors. Dr. De Smet now uses a smaller incision than he used to, about half the size he did before.

Rehab

Dr. De Smet came across pool therapy quite by accident. He found that his patients were going into the pool at the Holiday Inn with a special waterproof STERILE bandage and they were recovering at a much quicker pace than ever before. This is the reason for him adopting this in his post op rehab protocol now and for Hugo starting the Villa for aqua therapy sessions beginning day two post op for all patients.

Dr. Kim in Ottawa does not encourage running or high impact for any of his patients.

Amstutz believes a patient can do anything with their implant, it will just have a shorter life of the implant the same way you would wear a normal hip with higher impact, you will also wear a metal hip or the bone around it.

The following were taken off of slides that were presented that I took a picture of:

Anesthesiologist

Blood transfusion

2004 5.9%

2005 5.1% control hypertension

2006 2.5% Cell saver

2007 1.0% Tranexamic acid

MM Resurfacing

Conserve Plus

Technique changes

3rd Generation (current technique n=329)

· Intertrochanteric suction (since 1/04)

· Carbojet (since 4/04)

· Thin shells (since 10/03)

· Larger chamfer (Europeanc remaing -170°)

· Cementing stem for large (>1cm) cysts only and small component size Uncemented

Amstutz worries about the coating on the stem of the Cormet device still cause head stress shielding, one of the panel members brought up that wouldn't you say the same about your method of cementing the stem? He said he does not see it as the same, that he sees cementing the stem as just part of being a filler. He did a series of a blind study of 400 controlled group half stems cemented half uncemented and so far no difference between the two. Not one failure yet in a cemented stem some going on 8 years. Now he just only cements the stem on patients he would otherwise do a THR on.

On cementless he says there has to be a perfect fit between the bone and the component. The consensus on cemented is that it is fine. The foundation of bone needs to be good enough for cementless. There was a whole discussion on cement mantle thickness that went into a lot of detail. You can see the slides later on Pat's website under Dr. Schmalzrieds presentations.

To summarize the whole conference, again, I will quote Derek McMinn and Koen De Smet

Bad results of Resurfacings are the result of bad Resurfacing - Derek McMinn

A WELL DONE resurfacing works well, but is TECHNICALLY DIFFICULT. - Koen DeSmet

Go to an experienced surgeon that has no problem continuing their education on technique and will continue to learn from other doctors by attending these conferences and sharing what they have learned.

Ask your doctor about experience and continued education on hip resurfacing. A LOT of new advances have come about and unless the doctors are coming to these courses and learning them, there is no way they could possibly know. Send them to this link and tell them they need to sign up for this online. There was a ton of info presented at this conference and it is all available to them now. Click on the second referenced site to visit the Advanced Course Resurfacing website

And...that sums up this patients perspective.


Hip Resurfacing Advanced Training Course For Surgeons - Overview From a Patient's Perspective

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Monday, October 31, 2011

Media Buying 1Oh!1

!9# Media Buying 1Oh!1

The "Oh's," the "Aughts," the "Naughts," the "Double O's" - seems no one is quite sure what to call or how to characterize the decade recently retired. Globalization, war on terrorism, everything Apple, reality TV, emerging BRIC economies, web 2.0, global warming. Is there a tidy zeitgeist to be found? Some suggest it was the Age of Turbulence end-capped by 2 major recessions: '01 and '08-'09.

The DRTV media rollercoaster surely blessed riders with its share of thrills and chills over the last 10 years, with no dip or rise untouched. Where rising rates were once the only predictable variable in the industry, everything from new cable channels to an influx of brand advertisers to changes in buying methodologies impacted the way DRTV media buyers do their jobs, producers create commercials and marketers generate profits.

Rewind 10 years and the scene was quite different. The country's economy, fueled by "irrational exuberance," was booming. Taebo and Popeil's Showtime Rotisserie were completing record breaking DRTV campaigns. Consumers had discretionary income - and weren't afraid to spend it. And while the Internet had already established itself as a profitable partner in a marketer's television campaign, it would be years before words like "online video" and "YouTube" would roll off their tongues.

Sea Changes

Much changed during the "Oh-Oh's." DRTV outlets exploded. More than doubling, cable networks running short and long form DRTV hit four score or more. Broadcast outlets proliferated daily, as stations flipped the switch on their digital D2 and D3 sub channels, with little else but DRTV media to sell. Direct TV, Dish TV, ATT's Uverse and Verizon's FiOS TV launched multiple 24/7 wall-to-wall DRTV channels. Online video went main stream with 8 billion videos uploaded to the Web every month. DRTV driven internet orders pushed beyond the 50% mark as consumers will make over 0 billion in 2010 epurchases. Soft offers advanced; hard offers retreated. Media buying companies ran riot, mushrooming from half a dozen major players to over 25 shops. And DRTV media became the "cash cow" for many stations and cable networks - dependable revenue, through bull and bear.

Most dramatic, though, has been the drop in media rates across broadcast and cable outlets, as much as 40% from pre-recession levels - a dramatic decrease not seen in the DRTV industry for over 2 decades.

Storm Clouds

Yet not is all Shire-like merry and mirth in DRTV land. DRTV media buying was never easy; now it's laboriously complex. The proliferation of DRTV media outlets, agencies and brokers has brought intense competition, fragmentation and impersonalized dealings to the marketplace. Multiple media players drive artificial rate increases, advancing prices rapidly toward pre-recession levels. Inconsistent results require weekly schedule changes and renegotiating. DVRs cannibalize late night viewers. One-step offers are virtually extinct in short form. Inexperienced buyers and reps destabilize markets. Broadband internet's 70% penetration steals away valuable TV eyeballs as consumers spend 2+ hours per day online. Agency media commissions continue to drop to agency life-threatening sub-10% averages. Indubitable DRTV seasonality has crumbled.

And response for standard DRTV impulse products (fitness, beauty, business opp, household appliances) is frighteningly fickle. Potential buyers hesitate to order in a dicey economy, especially high-ticket items. "People are spending less money, and don't necessarily have to buy what's being presented on TV," says David Chaladoff, president of David Chaladoff Media, Inc. "If it's not food or toilet paper, they don't need it and they won't buy it."

The Devil to Pay

In this destabilized media world, media buying best practices are changing. A decade ago, seasoned DRTV media buyers from the six dominant DRTV agencies had long-standing personal relationships with network/station sales reps who granted their preferred buyers a heads-up on the best avails, at the best rates. That 20th century relationship-based buying practice benefitted marketers, who knew that their short-form spot or infomercial running at a specified price and in a certain daypart would generate a consistent number of sales.

But the cherished buyer/salesperson personal relationship has dissolved - gone the way of Bennifer, Spederline and Jimeny. Due to recession and industry consolidation, fewer broadcast stations have staff devoted to selling time, instead moving this responsibility to rep agencies who now carry 50-60 stations instead of a dozen. Reps are jammed, so forget about getting them on the phone for a half hour of bonding. Emails only, please. One industry veteran lamented, "Ten years ago, I received many more phone calls with fire sale opportunities. Now, I can't even get a rep to pick up the phone. Everybody is so busy that email has trumped personal relationships. That's what I miss the most."

And where half or more of all buys were transacted directly a decade ago, now buyers may be speaking to a station directly only 25% of the time. In their place are blackberry wielding station reps. One media buyer observed, "Some are great at customer service while others make me feel like just a number. When it comes to rates with those reps, the highest bid wins; less work for them."

Three Sheets to the Wind

DRTV "seasonality," once the buyer's mainstay and friend, has become as erratic as a drunken sailor. Today, media buyers feel they're hanging on for dear life as the seasons roll by with little predictability of response. Traditional seasonality meant a great 1st quarter; April was soft; bit of a rebound in May and June; growing response in 3rd quarter; September would fall off; then a horrific "Red October," and a strong November/first half of December. For the past few years, that's all changed: January is no longer "black January." Because it's booked up front at the highest rates, reflecting hoped for dynamite response, buyers have been paying too much and getting clobbered by playoff football. February is the "new January" because buyers jump in and hammer the rates down from January heights. Then March can be full of landmines. Beautiful weather this past mid-March, after a hard winter, sent everyone outside and response tanked.

In fact, all year long DRTV results are capricious. Buying strategies need revamping monthly or even weekly. Today's buyer has to be nimble, more watchful, even fearful, on the phone weekly renegotiating. The days are long gone when you could book a strip, throw in 2 titles and be done for the quarter. Deterioration and volatility are the enemy; it's no longer a given when a time slot pays out the first couple of spins that results will hold; results might go up, or nose-dive on the next outing. Orders are inconsistent week to week. Buyers and sellers are having to tier the rates - negotiating down or up based on the week and month: pay 0 in October then 0 in November and 1st two weeks of December, then drop back for the last 2 weeks before Christmas.

Buyers are using every strategy in the book to control time and keep their clients on air: purchasing blocks of media upfront at overly high rates to control time, then going back in for rate reductions after the first couple of weeks of miserable results, sacrificing some losses to secure 13 weeks of time; paying cash plus a revenue share per unit sold after target sales are achieved; buying packages with "no charge" spins built in; scoring bonus runs on stations' D2 and D3 affiliates; even persuading local TV news personalities to promo an infomercial that runs immediately after a morning chat show.

Of course, media sellers are struggling too, with station revs down over 30% in 2009. Their nightmares come alive in the constant renegotiation, the price drops, the dozens of agencies angling for time. Their concern: buyers are not crediting internet sales to individual telecasts, thereby devaluing their time. Of course, the real reason for time devaluation is industry fragmentation - hundreds of DRTV channels today vs. dozens yesteryear. Case in point: one of the top cable networks Saturday AM media slots selling now for ,000 was priced at ,000 15 years ago. Why? A very efficient DRTV marketplace has measured its performance and found it wanting.

Caught in the Web

Economic woes aside, if there's one outside force that's affected the media buying industry the most over the last decade, it's the Web. Anywhere from 15 to 70 percent of orders are coming in via the Web right now, and - unlike the highly accountable DRTV - lack an accurate, visible tracking method. "When you get an order from Los Angeles, you don't know if it came from the USA Network or from the local KCOP spins," says Chaladoff. "You can track half of them to the telecast, but you'll never know which telecast actually generated the Web sales." Without that information, it's virtually impossible to allocate future buys in a way that maximizes those sales. Networks are also impacted, and unable to adjust rates based on campaign successes. "It's a complete mystery to everyone at this point," says Chaladoff.

The fact that using the Web in conjunction with TV goes against DRTV's highly accountable grain begs the questions: With so many viewers ordering online, what will TV's purpose be in the future? Will the 800 number become obsolete at some point? Will someone come up with a way to accurately tie TV viewing into Web buying? These questions may remain unanswered right now, but will certainly lead to even more changes within the DRTV media buying industry. Stay tuned...


Media Buying 1Oh!1

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Saturday, October 22, 2011

5 Types Of Bosses and How To Deal With Them

!9# 5 Types Of Bosses and How To Deal With Them

Every employee may have one grievance - an impossible or eccentric boss! They have, somehow, become common factors in grumbling employees' lives. But dealing with them is a professional necessity and it is essential to understand that although they have a common thread joining them together, there are different specialty traits to their eccentric natures.

There are as many types of human characters as there are people and bosses are no exception. Below are some techniques and strategies to deal with them so that your employment is not in danger:

Dealing with Eccentric Bosses

While dealing with bosses it is better that you know that some of the eccentric traits may have brought him to where he is now.

1. The Shouting Boss: The psychology of shouting bosses is that they can get the things done only by shouting. They don't mind shouting at anyone, anywhere. Although shouting is a sign of impatience, it is also because they want to be recognized on the spot. Satisfying their ego by listening to them calms them down. Further, executing their instructions will get them your respect.

2. The Scheming Boss: He is the most dangerous of them all, always plotting to fire one person or the other. They are highly manipulative while being extremely intelligent, highly motivated and focused. His way to the top is through firing workers which he says is benefiting the company; in reality he is worried about protecting himself and his position. Being honest and acting with extreme care is the best policy when dealing with this type of boss.

3. The Just-A-Minute Boss: He is an impatient man but not rude. He wants everything to be done on the fly. He has many things in his head while talking to you and so may be unable to grasp anything you said. The next day he may surprise you with a 'you-didn't-tell-me-this'. These types hardly complete any tasks, so be prepared for big workloads at anytime. Keeping evidence of your communications (possibly through emails), or completing the communication/task on the spot is better.

4. The Bumbling Boss: This junk head is trying to hide his inadequacies behind big talk and other diversions. Although he is rather harmless, he is neither a good leader nor an inspiring one. Just because he has reached a higher position above you, he might also get a sense of false prestige. Occasionally showing his mistakes in disguise of guarding him and guiding him is your best bet.

5. The Fear Monger: The attrition rate of this boss is high because of the fear and psychosis he creates. No one wants to continue working with him; often he fires them himself before they can quit, because he thinks fear is the only way to motivate employees to work. Changing your job, and fast, is the way to deal with him.

These are just a few of the dominant personality traits that you may find during your career. You need to be aware of them in order to preserve both your job and your sanity!


5 Types Of Bosses and How To Deal With Them

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Wednesday, October 12, 2011

Cause Of Body Hair Loss

!9# Cause Of Body Hair Loss

Hair loss in the scalp is common but body hair loss is uncommon. But the cause of body hair loss is many. Hair loss on legs and arms is very rare in men and women. It is advised to take the help of a professional if you are losing hair in your body.

The causes of losing body hair could be due to certain illnesses, hormonal imbalance, side effects of medication, alopecia areata etc. Inversely, getting more hair in your arms and legs during pregnancy and during puberty is not a reason to worry at all. These are the periods where there are hormonal changes and hair growth is a normal condition in such circumstances.

If you lose hair on your chest, arms, legs then it is advised to contact a physician who would help you in your problems and suggest preventive solutions. If you are ill then it could also lead to hair loss in your head as well as in your body. Aging also leads to losing of hair in the head as well as in many parts of the body. People who are under medication could also lose body hair.

Alopecia areata is a kind of skin disease, which could lead to bald patches on the head and could progress to hair loss in the whole body. This is a very rare kind of situation, which could lead to total loss of hair in the body. Alopecia areata can affect men as well as women. Taking steroids and other muscle building products like testosterone could also result in your losing body hair. If you lose body hair, then take it seriously and consult a physician who would help you in treating this problem.


Cause Of Body Hair Loss

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Saturday, October 1, 2011

How to lose 40 pounds in a month

!9# How to lose 40 pounds in a month

Only a few days ago someone asked me if it is possible to lose 40 pounds in one month, and if so, how they would do it. I decided the answer you gave to take an article and do it. So here it is.

But before they know how to do this work, let me say that I advise you to give you more time to lose 40 pounds. One month will be some drastic measures. But if you believe that, read on. You should be aware that in terms of losing 40 pounds in 30 days, you must createa calorie deficit of mass. This is not something that is easy. It 'possible that in two ways:

1 Use a cleansing diet - A detox diet cleanses your body of undigested pounds and helps a lot to create a caloric deficit. A detox diet includes drinking lots of fluid, usually water and fruit juice (freshly squeezed). This kind of diet flushes out and helps to avoid hunger. This way you can lose 40 pounds fast. In one month, it can happen. But youshould be aware that this is not the healthiest thing to do. With a detox diet for too long can be harmful for the body, because you do not eat a lot of necessary nutrients. And 'perfect for a quick weight loss, but do not use it for too long.

2 The second way to lose 40 pounds in one month, is the calorie deficit needed, working hard to create and eat in moderation. Need to do a lot of heart (at least 4 hours per week) and strength training, but the heart isButton. You do not build muscle in this month, only to lose weight. If you do enough cardiovascular workout and eat in moderation (a lot of fruits and vegetables and low in carbohydrates), you may be able to lose 40 pounds in 1 month. But you should be aware that this will require a massive effort on your part.

As I said, you can lose up to 40 kg in a month with the right kind of determination and willpower, but I recommend you give yourself a little more time. It ismake it easier to reach your goal.


How to lose 40 pounds in a month

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Saturday, September 24, 2011

Which medication for stress and anxiety relief, I can buy over the counter?

!9# Which medication for stress and anxiety relief, I can buy over the counter?

Whoa! Slow down, my friend. We can have a brief conversation before? You know l do not have the time. But remember that time and come with me for a few minutes. Trust me this article, you could watch your stress challenges in a new light.

Before you say you are suffering from stress and anxiety. Why and why? What is the reason behind all this pain? Secondly, did you know that stress is the cause and the fear is the result? Thirdly, it is a qualifiedDoctor understands what is physiologically and psychologically you balance? Fourth, we know what kind of medication you need? I'm not asking for brands - are made easy and attractive by the manufacturers only for your life "easier." I personally find it difficult to pronounce at all some of the key ingredients - benzodiazepines, azapirones, antihistamines, selective serotonin reuptake inhibitors, inhibitors mona me and the list goes on. You know whatare and what they do? Fifth, we know what side effects these drugs might be? No, look at the label on the packaging of the drug. Sixth, (which is now increasingly strange), you know how long it takes and how often do they need? Also, do not look at the label. You know what, look at the label and read everything. You see the information on the label? He says: "ask your doctor", is not it? Well, this is for a particular purpose. In addition to the coverLitigation, the manufacturer of the drug is actually giving you the right advice, we tend to ignore simple, unfortunately.

The drugs are not candy

Medication for stress and anxiety relief should not with candy or vitamins, or the latest panacea for the common cold (which is about?) Of these drugs is a serious matter and requires careful assessment of the situation, a thorough evaluation can be exchanged for your health, physiological and psychological, due diligenceAllergies and side effects of the ingredients before deciding on which drugs you use can be done and what the dosage should be.

While these drugs can be obtained by prescription in the United States, European Union countries, and Down Under are not many countries such as institutional controls. If you live in these countries, please resist the temptation to simply walk to the pharmacy and empty the bag of money on medication for stressanxiety and relief. He goes in search of a qualified physician and help.

Drugs to relieve stress - does not exist. Can I repeat that every time someone wants me. And 'as medicine for colds. The confusion is the result of improper education on stress management. We are exposed to stress, while we live. Situations of life, our experiences with the objects that cause stress to the people and events. If we treat not physiologically or psychologicallyThe situation with our innate ability to learn stress. It is human nature to be in control, an answer to every question a solution to every problem - is always responsible. If we can not meet this basic instinct, we create stress for us.

What exactly is stress?

The value of your home is like a rock for the autumn of last year with no signs of trend reversal. Of course, this is a problem, but frankly it's something you can control?There is nothing wrong with your property, but market conditions, causing the decline. What can you do? You may be subject to stress. A family member got sick and had to be hospitalized. Well, you can not control the health, is not it? You can not even check-in some cases. This could lead to stress. What I'm trying to get to when we feel helpless when it fails to find, get the answer to or solution to the problem, we considerStress.

The drug can not eliminate stress

Now tell me what medication can take care of those circumstances? Ask your doctor, scour the internet for a week in the local library, you will not find anything that talks about drugs to reduce stress. Stress is a state of mind that your anatomy is spreading over time. There are medications - prescription or over the counter for stress.

Confused? Now the drugs you are really looking forstress symptoms that are anxiety, depression, phobias, panic attacks and their derivatives and mixtures. These are manifestations of physiological and psychological stress - something you can control that. So the drugs are available to address these symptoms of stress are not the cause.

Addressing the cause, and eliminate the symptoms of stress

Now read this section very carefully to get a thorough knowledge. What happened with the grass in your garden, ifBut just taking off from the trunk that is visible above the earth? After a few days, it grows back instantly. Do this a couple of times, and grows again. Why do you think? Well, it's because you're only addressing the symptom, the bad part of the weed that is visible above the ground. The roots under the earth is alive and well and well protected, and continues to grow deeper and stronger. Do not try to stop the spread of the root, so that while drivingagain and again.

What happens if you have the time and effort to dig up the weeds from the soil from the same root? There might be some effort, depending on how much time and spread the roots is to dig everything. But when you remove the grass from the roots, the weeds do not grow the same in the same spot in your garden, do not you? Eliminating the cause and thus eliminates the symptom.

It's amazing how the simple things in life can have so great an influence on us to create. Drawfor example, the simple grass and compare them with your problem. The drugs will take care of the symptoms of stress such as anxiety, depression, phobias and panic attacks are on, but they are not the cause of stress. The secret of a real and lasting solution to stress management is in your mind, and not into drugs, you can purchase a prescription drug or over the counter.


Which medication for stress and anxiety relief, I can buy over the counter?

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Tuesday, September 20, 2011

Boss BV7300 3.2-Inch In-Dash Widescreen TFT Monitor/DVD/MP3/CD Receiver

!9# Boss BV7300 3.2-Inch In-Dash Widescreen TFT Monitor/DVD/MP3/CD Receiver

Brand : BOSS | Rate : | Price : $87.00
Post Date : Sep 21, 2011 00:42:14 | Usually ships in 1-2 business days


  • Built-in 3.2" widescreen TFT monitor and USB port
  • Full detachable front panel
  • DVD/MP4/MP3/SVCD/VCD/CDR/CDRW & SDVD compatible
  • Compatible with audio output of iPod or any other MP3 player
  • Wireless remote control

More Specification..!!

Boss BV7300 3.2-Inch In-Dash Widescreen TFT Monitor/DVD/MP3/CD Receiver

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Sunday, September 18, 2011

Bose AM10III-BK Home Theater Speaker System

!9# Bose AM10III-BK Home Theater Speaker System

Brand : Bose | Rate : | Price :
Post Date : Sep 18, 2011 23:47:08 | N/A


  • Designed for amplifiers delivering 10 to 200 watts per channel (front) and 10 to 100 watts per channel (rear)
  • Cubes measure - 6.25H x 3W x 4D (each) and AcoustiMass Module is 14H x 22W x 7.5D
  • Color - Black

More Specification..!!

Bose AM10III-BK Home Theater Speaker System

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